Co-Founder, Loyal Pennings, first began developing The Wickler more than seven years ago as a better way to know and manage the number of customers in his Hollywood nightclubs. Pennings, a native Californian, grew up in Hermosa Beach and has spent most of his career working in the restaurant, bar and nightclub industry. As a renowned club owner, Pennings has repeatedly made his mark on the very trendy and competitive nightclub scene by developing some of the hottest clubs in Hollywood, including LAX, the airport-themed lounge for Hollywood jet-setters. As a nightclub owner, Pennings is all too familiar with the problems associated with managing the occupancy load in his clubs, especially when he is not personally onsite. Thus, he developed the concept that has become The Wickler.

However, to make The Wickler a reality, Pennings joined forces with an innovative wireless technology company, Advanced Loyalty, and its Evangelist, Eric Parmater. As a co-owner of The Wickler, Advanced Loyalty brings to the business years of experience and technology development in the wireless industry, with a particular emphasis on customer service. Moreover, Parmater, like Pennings, got his start in the restaurant business when he opened his first restaurant, Sgt. Peppers, at the age of 18. Parmater has since taken his entrepreneurial skills into the world of advanced technology, but has never forgotten his roots in providing the best possible service to his customers. It was this combination of experiences that lead him to develop Advanced Loyalty, through which he has helped create The Wickler -- the most innovative new technology available for managing occupancy load in real time from anywhere in the world.

The Wickler (TM) is the trademark of Counter Intelligence, LLC.